Selling Online

or, the power of expiring offers in making more sales Here is a simple secret to make more sales. Just include an expiring offer on your product. Something like 10% off ends on 30th of October. And see what happens. I have been testing expiring offers ever since I launched my first product in 2009. […]

{ 5 comments }

I dont remember when I read Jack Welch’s Straight from gut. It must be 2004 or ’05. But I do remember the core of the book – his relentless thirst for excellence, his passion to make GE the best company in world, his management philosophy and his pioneering ideas. There are several ideas we can […]

{ 0 comments }

Trust your customers - Start-up Advice

Trust Your Customers

by Chandoo on May 28, 2011 · 2 comments

in Selling Online

Often, I have a choice to make, Should I trust my customers or Should I go thru some checks and balances to ensure validity of a claim? Some examples of this, Customer emails me and asks for a duplicate copy of a software / templates she bought because her hard disk crashed and she lost […]

{ 2 comments }

Recently, someone asked me this question in an interview, Q) What is your market differentiator? During my MBA days, we had all sorts of fancy, meaningless answers for this type of questions. I could take any number of jargon words like market penetration, excellent quality, strategic tie-ups etc. and mix-and-match them to spew an equally […]

{ 9 comments }

During February, I have set myself a goal of understanding how Google Adwords work by testing them for a few products I sell. I have allocated a budget of $100 for this purpose and set out to create my first ever campaign in Google Adwords. This article tells you the story of how my experiment […]

{ 12 comments }

A frequent dilemma for many startups. “should we charge more for the product?” I too face this question often. Here is how I find out the correct (well, almost) answers to the question and profit. When in doubt, Test Testing is my favorite way to find the answer. Although I never ran split tests on […]

{ 1 comment }

As a start-up owner, one of the easiest ways you can wow your customers is to reply your customers as quickly as possible. Since my business is mildly popular, I get a lot of email everyday and I try to reply to as many of those emails as possible. And Gmail helps me in doing […]

{ 3 comments }

This is part 3 of my series on how to lower startup expenses. How I lower my Rental & Salary Expenses How I lower my Marketing & Sales Expenses How I lower my Website Expenses How I lower my Other Operational Expenses [Hardware, Software, Misc.] What are various expenses associated with running a website? I […]

{ 5 comments }

Ever wondered what makes the best companies in the world sell more? It turns out, Despite having a kick ass product, loyal customer base, stellar marketing efforts, all these companies use one simple trick that just works. They remind customers to purchase. That simple. See how, Rediff Shopping reminds me to get a gift. How […]

{ 3 comments }

Every website owner worries about page views. I am no exception. I used to check my website statistics almost every few hours. I think seeing fresh and constant flow of visitors to my website(s) stoked my ego. But today I want to tell you why worrying about page views (or visitors) is a waste of […]

{ 3 comments }

This post is part 2 of my series on how to lower start-up expenses. How I lower my Rental & Salary Expenses How I lower my Marketing & Sales Expenses How I lower my Website Expenses How I lower my Other Operational Expenses [Hardware, Software, Misc.] Why is Marketing & Sales important for a start-up? […]

{ 5 comments }