Ideas for Startup Marketing – Take something boring and make it exciting

April 10, 2012 There is Awesome Everywhere

If someone asks me which field should I choose for my new business, I would tell them to go with a boring field. Why boring, why not something exciting like Twitter mashups, iPhone apps, a brand new social network etc. Well, there are multiple reasons for this. Boring fields are time tested for profitability and […]

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Start-up Founder Litmus Test – Are you going to suck or win as an entrepreneur?

April 3, 2012 How to Start

Back in school, you must have learned about litmus test. A simple test to determine if a liquid is acid or base. When dipped in the liquid, blue litmus paper would turn red if the liquid is acidic (and vice-a-versa if the liquid is basic). Today I want to share a similar test to see […]

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The Jack Welch Rule for Startups: Fire bottom 1% of your customers!

March 1, 2012 Customer Service

I dont remember when I read Jack Welch’s Straight from gut. It must be 2004 or ’05. But I do remember the core of the book – his relentless thirst for excellence, his passion to make GE the best company in world, his management philosophy and his pioneering ideas. There are several ideas we can […]

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Is your startup = you? Time to separate!

February 16, 2012 Hiring

One of the turning points in my startup life is the time I spent in Sweden / Denmark. I was employed with TCS (TATA Consultancy Services) in 2009, when they sent me Sweden (and eventually to Denmark) to help a large insurance company in their IT program. While I was in the beautiful town of […]

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Are you being Penny Wise & Pound Foolish with your startup?

February 6, 2012 Money Matters

Many startup owners fall in to this trap. Recently I too have been penny wise & pound foolish and lost more than $1000. Today I want to share the story with you. [source: XKCD] Background: Recently, our main business website ( had to be migrated to a new web server, to cope-up with all the […]

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What are your Startup Goals in 2012?

January 3, 2012 Money Matters

First, I wish a very happy & prosperous New Year to all our readers. Time to understand how we fared in last year (2011) and set our annual goals for 2012. Goals for 2011 Lets take a look my startup goals for 2011 & see how I did. Generate $200,000 in revenues: Thanks to so […]

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Dilemma – to grow your start-up or not?

November 17, 2011 Startup Struggles

First up, I am sorry for absconding this blog for a while. It is not that I stopped running a business. Instead, I got lost running it. Today, I want to share an interesting dilemma I am facing and my thinking process. To grow your start-up or not? Thanks to the awesome customers and supporters, […]

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$100,000 Revenues in a Month – Wow!!!

June 3, 2011 Money Matters

I know this might sound like bragging, but I want to share a good news with you. My little startup –, has reached another milestone in May 2011. We have recorded sales of $100,718 in May 2011 alone! In this post, I want to share the revenue break-up and how I reached this milestone. […]

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Trust Your Customers

May 28, 2011 Selling Online
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Often, I have a choice to make, Should I trust my customers or Should I go thru some checks and balances to ensure validity of a claim? Some examples of this, Customer emails me and asks for a duplicate copy of a software / templates she bought because her hard disk crashed and she lost […]

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Quick update + an Interesting Podcast Link

May 9, 2011 How to Start

Sorry for staying away from Startup Desi for long. As you can guess, I am busy – with a product launch. Today, we have launched a new training program, called as VBA Classes to teach VBA to Excel beginners & intermediate level users. I will be back on Wednesday with a juicy post on running […]

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StartupDesi is one year old – Thank you so much!

April 27, 2011 About this blog

Wow, has survived the first year. We are no longer infants. Last one year has been a great experience sharing my ideas on running a startup with you all. Here are some quick stats (25-Apr-2010 to 26-Apr-2011) Total Visitors: 18,600 Average time spent on site: 2 minutes Top 3 pages: $ 100,000 revenues in […]

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