How are you WOWing your customers? – Story of Amazon Date Picker

Amazon.com is one heck of an inspiration for many entrepreneurs. For me Amazon means excellent customer service thru their website. They strive to wow you every time you visit their site.

Today I want to share a simple story with you on how they wow with the date picker (little calendar like thing that you use to select a date on many websites).

Date picker?!? really? What can you do to make the date picking experience wow?

See what Amazon did:

(This is the date picker shown while selecting the date for delivery of a gift)

That is right. They highlight holidays and other special dates. They didn’t choose a standard date picker, instead, they customized it so that customers can be wowed even while picking a date for delivery of a gift item.

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